Marketing Plan Form

Many experts assert that companies should allocate 10-20% of their income to marketing, and this percentage for large companies is a very large percentage, so the percentage differs for small and emerging companies because they need to prove themselves more and make a place for themselves in the market.

The marketing plan is the road map that any company or project follows in order to organize, implement and follow up the various marketing strategies to achieve the company's goals in a specific period of time.

In order for the marketing plan to be a successful plan, it needs to be:

The practical marketing plan is important to have several characteristics in order to achieve the desired goals, including:

1. Brief enough (remember, this is just a plan, not a comprehensive, step-by-step guide).

2- Easy and clear so that anyone in the company can see and understand it.

3- It should be monthly, quarterly or annually so that it is easy to follow up and amend it periodically.

4- It is based on real numbers and studies, not just predictions or guesses.

5- All concerned departments must participate in the marketing plan (marketing - customer service - operation and production).

6- Appropriate to the nature of the field in which the company or project operates, as well as the nature of the products and services it provides.